Why are Real-Life Stories Important in Behaviour Change Campaigns?
Posted by Marketing & PR on 17 Jan 2019
We are exposed to stories every day in our lives from adverts to newspapers and our favourite TV programmes. Using real-life stories as part of a behaviour change campaign can be highly effective and can help people action positive behaviour change.
Making real-life stories part of your behaviour change campaign can make it easier for your target audience to understand and relate to your campaign. Watching and listening to a person who has made a change to their behaviours helps demonstrate that it can be done and can often provide the encouragement needed to make the first steps.
“Real-life stories show your audience how people like them have changed and are reaping the benefits of changing their behaviour.”
Whether you are trying to encourage people to be more environmentally friendly, take better care of their physical wellbeing or give up a vice such as smoking, real-life stories can help to humanise the subject matter, change an individuals outlook and beliefs and motivate positive behaviour change.
Delivering Real-Life Stories
The power of telling real-life stories isn’t just about the spoken word, it’s also about how the story is delivered. In today’s modern world, real-life stories are told, listened to and shared every day by millions of people online.
Real-life stories are becoming more engaging and visual with more video and animation complementing the story. Telling real-life stories across your digital channels such as your website, email and social media can offer a significantly greater reach and influence.
Examples of Real-Life Stories in Behaviour Change Campaigns
At Perfect Circle, we are great storytellers and story makers and can help you get the most out of one of the fastest growing mediums available.
Watch our video from the Tackle Your Health campaign to see how we helped Telford & Wrekin Council improve the health and wellbeing of the male population (Aged 30 – 74) in the borough by encouraging inactive men into physical activity and increasing their awareness of associated health issues.
Our Expertise
We are passionate about developing relevant approaches that bring about positive behavioural change – on a small scale, big scale, immediately, over time - not possibly, but definitely!
Whether we’re encouraging improving patient communication and outcomes in healthcare, promoting positive lifestyles by discouraging people from smoking in favour of taking more regular exercise, our approach identifies the best way of marketing ideas and initiatives such as Marketing Automation to bring about positive lifestyle change.
Within our team, we have leading nationally recognised academic professionals within Psychology, Mental Health and Cognitive Behavioral Therapy that advise what messages and mediums will deliver the best response when we scope out a communications campaign or deliver any targeted communications.
This provides our clients with the reassurance and confidence of knowing that their communication objectives are underpinned by recognised academic behavioural theory, executed with award-winning creative design and using the latest Marketing Automation communication tools, whether it’s on a local, regional or national project.
If you’d like our help with Marketing Automation within the healthcare sector, then we’d love to hear from you. Please visit our contact page and get in touch.
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