Where can I get advice about social marketing that changes behaviours?
Posted by TeamPC on 1 Jul 2017
Social marketing is not new – it’s provides a framework that’s been actively used for some years now that is starting to enjoy widespread use across education, healthcare and sports industries.
Social marketing projects target specific behaviours (good and bad) and attempt to influence it. But it’s not just about creating awareness of specific issues, campaigns are designed to penetrate peoples’ thinking, connect with their unique needs, and respond with tangible, actionable advice, support, and help mechanisms that promote sustained behaviour change.
In the context of healthcare, for example, campaigns connect with targets that have specific lifestyle, habit or healthcare concerns; from obesity, right through to mental health, healthy heart management and dementia support, the NHS and its partners are one of many organisations using social marketing frameworks to improve lives, change behaviours and benefit communities.
Google it!
If you have a specific scheme that you think could be delivered using the principles of social marketing, you need to connect with a social marketing agency that specialises in this field.
Don’t get confused
When you google ‘social marketing’ you’ll probably get a raft of social media marketing sites appearing. Social media is an element within the marketing mix that delivers social marketing campaigns, but it is quite distinct and should not be confused with what you are looking for.
Narrow down your search
We suggest you search for ‘social marketing campaigns’, or ‘social marketing agency’ as a starting point as this will give you a number of options to explore. If you are a healthcare provider, for example, and want to connect with specific agencies that specialise in a given region and industry, you could try searching for healthcare marketing agency, London.
The National Social Marketing Centre
Aside from the internet, you could also approach the NSMC (National Social Marketing Centre) for advice. Oh, by the way, we’re Perfect Circle – and we’re a social marketing agency that delivers social marketing campaigns that deliver behaviour change on a vast scale!
We’re Perfect Circle – an open and honest social marketing agency that delivers life-changing behavioural change campaigns. Visit us online at perfect-circle.co.uk
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