Here at Perfect Circle we are big fans of Mosaic UK profiling which gives us a deep understanding of our customers target audiences: who, what, where, when, how and why. This can help us to target, acquire, manage and develop insights for social marketing campaigns.

Mosaic is based on analysis of the latest trends in UK society, a wealth of high quality, comprehensive data sources and a sophisticated proprietary approach to cluster analysis, supported by analysis of market research to validate the classification.

So we thought we would apply the profiling to a few guys in our team; Oliver is a type A06: High Technologist, he does love his gizmos; Simon is a part of the Happy Families group, he is type B13: Burdened Optimist, well who wouldn’t be after 3 kids? And Jennie (who was disappointed that we not talking about mosaic tiles) feels she is definitely a type E31: Caring Professional - well at least she tries!

So what MOSAIC type are you?

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