Social marketing: a framework for change?
Posted by TeamPC on 12 Jan 2017
It’s only by understanding your target audience - who they are, what they need and what influences their behaviour and lifestyle choices, that social marketing health and social marketing education agencies can deliver social marketing campaigns that improve lives.
So what is social marketing and can it really be regarded as a framework for instigating behavioural change in society?
Many think so. Particularly if you’re a social marketing agency! But there are many examples across different industries of how social marketing has (and continues) to positively change the behaviour of people across all walks of life.
The healthcare industry needs social marketing
Healthcare marketing companies, specialising in social marketing, agree that the UK health industry is better off using the principles of social marketing to tackle society’s wide-ranging health issues, most of which are associated with the poor choices people are making.
From soaring levels of obesity, to diabetes, heart conditions and the use of drugs, if a social marketing campaign can get to the heart of people’s decision-making when it comes to making a good or bad choice, that can only be a good thing for their long-term health.
Delivering behavioural change across society
But it’s not just the healthcare industry that has embraced the power of social marketing as a framework for change. The education sector too is amongst key benefactors.
Here social marketing has been used to encourage young people to act in socially responsible ways, as well as to embrace the opportunities open to them. Social marketing has proven to be a framework for helping young people to make the most of their futures – to make sensible, informed choices about what lies ahead in respect of their careers and lives generally.
There is certainly no shortage of examples of social marketing successes - and that inspires belief.
What’s involved?
Social media, digital and mobile technologies, creative material, online, research and use of the latest customer segmentation and insight techniques, all have a part to play in creating a framework that can positively influence the way people act. Social marketing is definitely capable of delivering behavioural change – and that’s a powerful thing!
Who are we? We’re Perfect Circle - an award-winning social marketing agency, Manchester that delivers positive behavioural change across the UK. Visit our website to find out more about our work.
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