Inbound marketing has proven to be a highly effective strategy in recent years, but combine it with marketing automation tools as part of your social marketing strategy, and it becomes an exceptionally powerful medium.

Securing behaviour change on an unprecedented scale

In the context of social marketing projects, leading agencies are now using powerful automation software, with inbound marketing techniques, to deliver unique content to targets within specific groups.  Why? This approach is designed to influence the way people behave by connecting with their individual and often personal needs - and then sustains that behaviour change over time.

Blogging, webinars, livechats - there are many platforms and options for delivering exciting and unique content

Behavioural change marketing software sits behind a website and gathers intelligence about visitors.  As profiles develop, software will analyse browsing history, site and subject preferences, time spent online and more.  Over time, as intelligence builds, automation software can be used to channel blogs, tailored messages, emails and other content to targets, in an attempt to influence their behaviour.

Regular blogging builds trust, interest and awareness

Blogging, in particular, has proven to be extremely useful in raising awareness, improving education and encouraging participation in different social schemes and initiatives.  Regular blogging strengthens customer relationships.  People believe what they read if it connects with their mindset and needs.  This is why automated blogging campaigns can be useful in delivering quality content, as part of a social marketing project. 

A highly efficient and effective way of delivering a social marketing campaign

Content driven, automated marketing has proven to be extremely effective across different industries, and as awareness builds about the possibilities, people like us (Perfect Circle that is), get really excited and even more adventurous about what we can do and achieve with the latest technology. 

We’re Perfect Circle – an open and honest social marketing agency that delivers life changing behavioural change campaigns.  Visit us online at perfect-circle.co.uk

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