Is there any software I can use to track behaviour change?
Posted by TeamPC on 2 Jun 2017
If you’ve been searching for a specific product or service online and then receive something completely out of the blue, about the same (or a similar) thing, have you ever wondered how it happened. Is it just coincidence, or is there more to it than meets the eye?
The answer is simple – behind the websites you have visited lies a piece of software (automated marketing platform) that is gathering intelligence about your viewing history, interests, time spent online – in fact, it’s capturing your complete digital profile.
Enhanced profiling and targeting
This software is exceptionally clever and allows a greater degree of targeting, profiling and ultimately more accurate delivery of social marketing campaigns. This new software is making new things possible with social marketing, particularly in healthcare, education and sports contexts.
It benefits individuals and communities
This new kind of behavioural marketing technology, means social marketing agencies can now accurately profile, understand and tailor their approach, to meet the needs of specific people, leading to very targeted and accountable interventions being delivered.
A one-size-fits-all approach is no longer appropriate
Over time, as intelligence builds, marketers can use detailed profiles to create ‘customised’ experiences that reflect individual preferences. This is much more effective than a ‘one-size-fits-all’ or broad-brush approach. And that can only improve the number of outcomes and successful interventions it achieves.
This is exactly what the healthcare sector has been doing for over a decade and many more industries are now following their lead.
A high degree of automation
Aside from the benefits of more accurate profiling and tracking, and the degree of personalisation that this can lead to, automation of the entire process, leads to cost and time savings, while being highly effective in dealing with key friction points, assessing and understanding specific behaviours - and eventually influencing people to change.
For example, if a person is looking at exercise techniques, location of groups, and healthy eating advice, a bespoke series of blogs, videos and workshop availability could be trickled out to that person over a predetermined period of time, to help them seek help, find out information, leading them towards making positive lifestyle and health adjustments.
We’re Perfect Circle – an open and honest social marketing agency that delivers behavioural change for its customers. Visit us online at perfect-circle.co.uk
The power of automated marketing
Download Report