Posted by TeamPC on 30 Jul 2009
Habit forming occurs after 66 days.
That was the average time it took for volunteers in a study to begin doing automatically something they had adopted as a daily duty, such as eating fruit with their lunch or going for a run before dinner.
It means if you make a New Year’s resolution to exercise or eat healthily and do it daily until March 7, it is likely to stick. In the research, being reported in the European Journal of Social Psychology, the researchers set out to investigate how long it took for the repetition of behaviour to reach a stage of ‘automacity’, where it is performed whenever the situation is encountered without thinking, awareness or intention.
The volunteers who took part in the study were asked to choose a healthy eating, drinking or exercise behaviour that they would like to make into a habit. It had to be done in response to a particular cue, such as eating a piece of fruit with lunch, drinking a bottle of water with lunch, or running for 15 minutes before dinner. Participants were asked to try to carry out the behaviour every day. Each day they also completed a test designed to measure features of habits which are central to automaticity, including lack of awareness and lack of control. Results showed that whilst the average time to form a habit was 66 days, more complex behaviours took longer, whilst an exercise habit took longer to form than a healthy eating or drinking habit.
So each member of our team is going to give it a try…..and see what happens!
No tags where found.
Subscribe to email updates
Recent blog posts
Merging Green Initiatives with Behaviour Change Co-Creation Workshops: A Blueprint for Successful Behaviour Change Marketing Campaigns The Role of AI in Behaviour Change Marketing Driving Social Change with MarketingOur website uses various cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site... Read more
The cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily. To learn more about how we control and process your data please visit our privacy policy If you do not accept the use of cookies parts of our website won't work without them. By using our website you accept our use of cookies.