Healthcare advertising in London: the newish kid on the block
Posted by TeamPC on 30 Apr 2017
There’s an exciting breed of social marketing agency in the City. Creative ‘social media marketing’ agencies are ten a penny, but healthcare advertising agencies capable of developing big ideas, that change lives (by influencing social and health behaviours), are different.
Social marketing in London
In the past few years, social marketing agencies in London and beyond have had to diversify into the commercial sector due to limited projects being available and a lot of talent has been lost from the social marketing industry. But recently, the demand for social marketing has returned, fuelled by high profile campaigns that have delivered widespread behaviour and social change rather than profit. Those social marketing agencies that have managed to stay the course are now the new kids on the block once more!
Campaigns that motivate people to change
Social marketing agencies understand the need for getting to know an audience before any marketing begins, then how to deliver an effective, accurately targeted campaign that persuades, motivates and eventually changes specific behaviours. London’s new agencies are focused on delivering big ideas, well targeted, creatively delivered and meticulously monitored, to secure maximum social benefits.
Big ideas for healthcare, with life-changing consequences
Social marketing health forms part of the Government’s approach to public health in the England. Believing it can deliver positive outcomes, lifestyle change and initiate changing health behaviours, social marketing has proven to be very successful.
Working with a number of health bodies, the NHS hopes to lead by example and show other industries how social marketing can be used to change lives, by tackling mental health issues, encouraging use of health screening, and generally promoting better health awareness. These are just a few examples.
Tackling specific health behaviours can be challenging and often requires not just an individual’s motivation to change, but support from friends, family and society too. As technology moves on, social marketing agencies continue to innovate new ideas and approaches that benefit society as a whole.
So as social marketing campaigns start to evolve and deliver the results – more and more industries are sitting up and taking note.
Where will social marketing go next? These are exciting times for the marketing industry.
Who are we? We’re Perfect Circle - an award-winning social marketing agency, (in Manchester and London) delivering positive behavioural change across the UK
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