Posted by TeamPC on 25 Jul 2017
If you watched Glastonbury, you will have seen thousands of young people joining together to see their favourite groups perform. Pop music inspires belief and so does sport.
Most youngsters love sport
Across the UK there are many social marketing projects underway. Fronted by rugby, premier league and golf clubs among others, projects are designed to inspire and motivate young people to make the most of the opportunities available to them. From education programmes, to obesity campaigns UK, social marketing makes a difference to peoples’ lives.
How do sports clubs deliver social marketing projects?
Liverpool Football Club Foundation has recently embarked on a new Premier League Works initiative. Designed to raise the expectations, confidence and social skills of young people in the Merseyside region who are not involved in training, education or employment, this 8-week social marketing project has made a huge difference to many youngsters.
Premier League Works (Liverpool)
The PL scheme welcomes young people aged 18 to 25 who are not engaged in full time school, college or work. Through intensive one-to-one and group work which focuses on the needs of each individual, the Works programme helps them to develop their personal and social skills, giving them the confidence and experience they need to make a positive transition back into education, to access training or gain meaningful employment.
A catalyst for change?
Why is it destined for success? Because young people relate to football – players, managers and trainers are powerful role models and this can be a catalyst for encouraging positive change.
But it’s not just football clubs that are using social marketing frameworks to initiate behaviour change. Rugby clubs, gymnastics bodies and other sports foundations and charities are following the same lead. The overall aim is to inspire youngsters to take control of their futures, to help people cope with different health disorders, and to encourage healthy ambition.
Social marketing is a powerful tool – and it’s transforming lives and improving outcomes across different sports.
We’re Perfect Circle – an open and honest social marketing agency that delivers life changing behavioural change campaigns. Visit us online at perfect-circle.co.uk
Subscribe to email updates
Recent blog posts
Merging Green Initiatives with Behaviour Change Co-Creation Workshops: A Blueprint for Successful Behaviour Change Marketing Campaigns The Role of AI in Behaviour Change Marketing Driving Social Change with MarketingOur website uses various cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site... Read more
The cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily. To learn more about how we control and process your data please visit our privacy policy If you do not accept the use of cookies parts of our website won't work without them. By using our website you accept our use of cookies.