Changing lives in disadvantaged communities through sport
Posted by TeamPC on 9 Jun 2017
If you’re at rock bottom in life, with little to look forward to and no future prospects, something like football or rugby can completely change your perspective. According to the latest research, football gives disadvantaged communities new hope and a different focus.
It’s not just about sport, it’s about changing people’s lives
Football is committed to social change – particularly in disadvantaged communities. It has the power to instil confidence, hope and pride, where there is little of it, in addition to promoting teamwork, cooperation and a positive approach to life generally.
It provides common ground for engaging in a wide range of social development activities and campaigns, including social integration, education opportunities, health promotion and much more.
Football has a unique appeal across the generations
Football is engaging young people and children across the globe and at home in some really tough communities. But what sorts of social marketing campaigns can influence people’s lives in this way?
From removing the stigma of suffering from HIV/Aids, conflict management, peace-building, social integration of people with underlying needs, to work-based training, education and promotion of life skills, football is working hard and funding schemes across communities around the world, that are changing lives, and changing behaviours.
But its football’s open approach and willingness to take on some of society’s toughest issues and behavioural problems, in some of the most disadvantaged communities out there, that has to be admired.
Not-for-profit – for the social good
There aren’t many businesses or organisations perhaps that invest so extensively in charitable work and disadvantaged communities – it falls to football then to show others what social marketing campaigns can achieve – and how they can positively impact on the lives of so many young people across the globe.
Which communities are benefiting?
Social marketing campaigns, inspired by the game of football, are currently in operation across the poorest communities across the UK, in Europe, Oceania and Asia, Africa, and the Americas.
We’re Perfect Circle – an open and honest social marketing agency that delivers behavioural change for its customers. Visit us online at perfect-circle.co.uk
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