Can I use automated marketing as part of my social marketing campaign?
Posted by TeamPC on 12 Jul 2017
To influence a customer’s choice, you first need to understand their behaviour.
In the context of, say, a social marketing public health campaign, you must understand why people behave in certain ways, before you can influence their choices and decisions. That’s always been the case of course. But with more and more people preferring to consume digital data, social marketers can now learn a lot about targets by analysing their online history, with new automated behavioural software.
Automated behaviour marketing is the future
Behavioural software sits behind a website and gathers visitor intelligence over time. Eventually this is converted into actual email addresses that can be tracked across multiple channels and devices. As intelligence builds, marketers can use detailed profiles to create ‘customised’ experiences that reflect individual preferences. This is much more effective than a ‘one-size-fits-all’ approach - research confirms that this has proven to be highly successful.
Efficient social marketing interventions
Automated marketing software goes much further than improving target profiles and tracking people’s online usage, it automates communication and marketing processes, leading to significant financial and efficiency savings.
Behavioural profiles build, over time
Building up an accurate picture of a target, is key to achieving and sustaining behavioural change. Each behavioural profile is an accurate representation of how a person has interacted with a specific online site. It can tell you what they did while they were online, which videos they viewed (and topics of interest), browsing patterns, opens, clicks, etc.
From getting targets to register for webinars, to taking part in livechats, and watching videos, the content and delivery of a social marketing campaign, can be carefully aligned to an individual’s preferences, with intelligent use of automated marketing technology.
We’re Perfect Circle – an open and honest social marketing agency that delivers life changing behavioural change campaigns. Visit us online at perfect-circle.co.uk
The power of automated marketing
Download Report