Perfect Circle and NHS Trafford have won an award for Best Integrated Communications Campaign at the How-Do UK Public Services Communications Awards on 15 November at Manchester’s Comedy Store.

A target was set for 60% of Trafford residents to have seen an NHS dentist in the previous 24 months by March 2011. To meet this target NHS Trafford needed to generate registrations from 11,600 resident by March 2011. The social marketing campaign delivered by Perfect Circle enabled NHS Trafford to achieved its 60% target ahead of schedule in October 2010.

“We are delighted at the success of this campaign” says Oliver Morton, Perfect Circle MD, “working within social marketing presents its own rewards, but winning this particular award is a fantastic achievement and testimony to the hard work, professionalism and commitment of our team.  It’s great that our fellow marketing professionals have chosen to recognise the unique work that we do within social marketing and hope to continue this success into 2012 and beyond.

NHS Trafford were also nominated for the Most Innovative use of New Media award based on the success of the campaign.

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