Jun
4
2017
What is a social marketing approach?
Social marketing is a proven approach used to develop activities aimed at changing or maintaining people’s behaviours for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the modern social sciences, and championed by the NHS in their health marketing strategies, social marketing... Read More
Jun
2
2017
Is there any software I can use to track behaviour change?
If you’ve been searching for a specific product or service online and then receive something completely out of the blue, about the same (or a similar) thing, have you ever wondered how it happened. Is it just coincidence, or is there more to it than meets the eye? ... Read More
Jun
1
2017
Can celebrity approval improve the outcomes of a social marketing campaign?
For a long time, there has been a social stigma associated with mental health issues. Often swept under the carpet, it’s one of those topics that most people don’t like to discuss openly. That’s why it was a breath of fresh air when the young... Read More
May
29
2017
Can sport be used to change lives for the better?
The events that took place in Manchester recently have shocked the UK and the world. To target young children, cutting their futures short, is a crime that cannot be forgiven or forgotten. At this terrible time, however, football has brought people together. Manchester United win the Europa League... Read More
May
24
2017
Is social marketing the NHS’s secret weapon?
If only we could bottle ‘the power to achieve’. Whether it’s a talent, set of skills, or technique that really works, we all need a bit of help when it comes to getting on in life and work. There are many that believe the NHS has a... Read More
May
14
2017
The potential of social marketing: uncovered
Have you ever evaluated a marketing campaign and thought – “yes that was powerful!”? If you have, that’s great. But many marketing campaigns fail (or at least don’t go all the way), because creative agencies are too focused on content and delivery, and not enough on customers. ... Read More
May
2
2017
Is social marketing just another label?
Social marketing agencies have become really busy of late. But what exactly is social marketing and why are so many industries using it to initiate behavioural change? Is it just another confusing label invented by the creative industry, or is there more to it than meets the eye? ... Read More
Apr
30
2017
Healthcare advertising in London: the newish kid on the block
There’s an exciting breed of social marketing agency in the City. Creative ‘social media marketing’ agencies are ten a penny, but healthcare advertising agencies capable of developing big ideas, that change lives (by influencing social and health behaviours), are different. Social marketing in London In the past few... Read More
Apr
24
2017
Social marketing in healthcare and education: working hard to change lives
You could argue that no one works harder than the NHS to save lives. And our education system too is one of the best in the world. Students travel to the UK from all parts of the globe, to learn and take advantage of the quality teaching and... Read More
Apr
12
2017
Social marketing and the NHS: why it matters
The NHS is one of those topics constantly in the headlines. In the past month alone there have been warnings of prescription cuts, excessively paid locums and the longest waiting periods on record. But what of the good work that the NHS is doing and how can ordinary... Read More
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