How to capture useful data on a social marketing campaign in 2017

New marketing automation software is transforming the way social marketing agencies work. For many years, this type of software has been used in the B2B world, to gather online intelligence about specific browsers, so that businesses can approach customers online, knowing something of their interests, concerns and even things... Read More

Which is the best and most experienced social marketing agency out there?

Experience, price, reviews and lots of other things are important when you are on the look out for a social marketing agency, but you need to do more than scratch the surface when doing your research. You need to get beneath their skin and find out what they can really... Read More

Should I use inbound marketing as part of my social marketing approach?

Inbound marketing has proven to be a highly effective strategy in recent years, but combine it with marketing automation tools as part of your social marketing strategy, and it becomes an exceptionally powerful medium. Securing behaviour change on an unprecedented scale In the context of social marketing projects, leading agencies... Read More

How can I deliver a social marketing intervention?

A behavioural change marketing agency specialises in scoping, designing, delivering, monitoring and reviewing social marketing interventions. While agencies understand how to apply different aspects of the marketing mix, they also have a broad knowledge of modern social marketing sciences, behavioural change strategies, how to develop behavioural insights, etc.  This... Read More

Top tips for delivering social marketing campaigns when budgets are tight

In this uncertain climate, every penny counts and that goes for social marketing campaigns, just as much as for any other marketing project. How can you make a small budget go a long way, and still deliver behavioural change?  Top tips for making your budget go a bit further 1.... Read More

What does a social marketing intervention look like?

Social marketing interventions take many different forms and guises, but they are all designed to do one thing – to promote positive behaviour change, leading to lifestyle and health benefits, for individuals, communities and society at large. Currently at work across different industries, social marketing projects and campaigns tackle wide-ranging social... Read More

Can I use automated marketing as part of my social marketing campaign?

To influence a customer’s choice, you first need to understand their behaviour.  In the context of, say, a social marketing public health campaign, you must understand why people behave in certain ways, before you can influence their choices and decisions. That’s always been the case of course.... Read More

What do social marketing agencies charge?

That’s an interesting question, and very important if you are to seriously consider if social marketing is a viable option.  Pricing structures can be confusing As with most things in the creative marketing world, prices vary from agency to agency, and depend on location, expectations, scope of the... Read More

Can social marketing deliver behaviour change in just 12 months?

Some people struggle with social marketing definition.  In simple terms, social marketing is a framework for delivering positive behavioural change across the UK.  With successes in the healthcare industry, education, sports and leisure markets and local government, it’s an extremely powerful marketing technique that improves lives, tackles... Read More

Can I use video as part of my social marketing campaign?

According to the latest research, we prefer to consume video content – on the go, at home, at the office – everywhere and anywhere.  Video is easy to watch and very entertaining.  So why do so many of us prefer video, and can it play a useful part in delivering... Read More