Aug
13
2017
What KPIs should I use when measuring behaviour change marketing?
In business, any key performance indicator (KPI) is a measurable value that demonstrates how effectively your campaign (or project) has performed in relation to your objectives or goals. Generally speaking these are used to measure the level of success, against predetermined criteria. And that’s no different when it... Read More
Aug
10
2017
Can health promotion campaigns use a social marketing approach?
Social marketing is a technique that most people now have an awareness of, albeit limited. The healthcare sector, in particular, has adopted behaviour change marketing campaigns, as part of targeted health interventions for over a decade. While each campaign, whether a charity marketing project, or health intervention, is designed... Read More
Aug
8
2017
Can you use social marketing to tackle any health inequality?
Can you use social marketing to tackle any health inequality? Absolutely – and there are many examples of highly effective behaviour marketing interventions across the UK. If you’re online and searching for details about social marketing, you’ll probably find references to it dealing with issues like alcoholism, obesity and... Read More
Aug
7
2017
Is social marketing just for the healthcare sector? Find out…
Social ‘behaviour change’ marketing has been widely adopted by the healthcare sector that’s for sure, but that’s just part of the story. Social marketing is now being used across different industries and the results are in – it has much to offer. Social marketing has been effective in... Read More
Aug
4
2017
How do you measure ROI with a social marketing campaign?
Why are we so obsessed with making sure that the money we spend represents value? In business, if you don’t secure a tangible return on your monetary investment, it might be judged a waste of time – and certainly something not to be repeated. If you think about... Read More
Aug
2
2017
Can behaviour change marketing help the NHS to save money?
Social marketing is at the heart of the NHS’s preventive health campaigning. But how exactly can behaviour change marketing help the NHS to save money, if indeed it can? A shift toward preventive health measures We all will at some point in our lives need the services of... Read More
Jul
30
2017
The top 5 social marketing interventions used by sports clubs and organisations
Already being adopted by the NHS as part of its wider portfolio of public health intervention projects, social marketing is also at work in the sports and leisure industry. Changing behaviours, improving outcomes and creating social good, there are many best examples of social marketing interventions across the UK. ... Read More
Jul
28
2017
Which sports are using a social marketing approach?
Which sports are using a social marketing approach? There’s more to modern sports clubs and organisations than meets the eye. Many are using the latest marketing tools to reach out to their communities and members, to improve lives and to use their social influence to change things – for... Read More
Jul
26
2017
Why you should use sporting heroes in your next social marketing campaign
Everyone loves sport and we each have our own favourite when it comes to sporting heroes. Whether Steve Redgrave is your inspiration, Bradley Wiggins or Tom Daley, their achievements mean something. We recognise their efforts and look up to them as role models – perhaps someone that we aspire to... Read More
Jul
25
2017
Cricket? Rugby? Football? Gymnastics? Which raises the aspirations of young people?
If you watched Glastonbury, you will have seen thousands of young people joining together to see their favourite groups perform. Pop music inspires belief and so does sport. Most youngsters love sport Across the UK there are many social marketing projects underway. Fronted by rugby, premier league and... Read More
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