Aug
31
2017
Who are the best social marketing agencies in the UK?
When you are considering a social marketing strategy, you need to do more than just ask your agency how good they are, you need to get beneath their skin and find out what they can really do! Believe in your agency Most social marketing agencies like to think they are... Read More
Aug
28
2017
How can social marketing be used to improve health outcomes?
With poor health, life becomes a challenge. We, therefore, need a robust health system that can cope with a range of health conditions brought on very often by poor lifestyle choices. We need a robust healthcare system The NHS and its healthcare partners are now using social marketing campaigns... Read More
Aug
27
2017
How do you inspire behavioural change in young people?
A decade ago, parents were making all of the decisions for their young ones, certainly until they reached 16. Young people have changed – and that’s because society has changed, families are different, and the demands of modern living have escalated. Fuelled perhaps by the arrival of social media... Read More
Aug
26
2017
How to use sport to connect with communities and change behaviours
Sport is followed by millions of people across the globe. Here in the UK, in the USA, Russia – any country where it is played, televised or supported, sport inspires belief and following across all ages. And it’s that belief that makes it such a useful tool in... Read More
Aug
24
2017
What common problems occur with a social marketing campaign?
It would be wrong to assume that every social marketing campaign is always successful. While there are plenty of schemes that have delivered behaviour change on an unprecedented scale, sometimes things don’t always go according to plan. People are unpredictable hence social marketing campaigns may need tweaking You... Read More
Aug
23
2017
Which innovations have been applied to the social marketing approach?
Innovation is hugely important in any business or industry. To embrace it, is to move on. To disregard it, is a definite mistake. In the context of social marketing, new innovation linked to positive social partnerships, can produce great things and better outcomes for people, for communities and for... Read More
Aug
21
2017
Which social marketing tools should I use on a campaign?
From examining how people behave, to understanding why they do it, who influences them and how incentives can be introduced to positively influence this behaviour, social marketing is a powerful tool. But a social marketing approach is completely lost, if you don’t properly understand and apply the right... Read More
Aug
19
2017
Where do I start when building a social marketing campaign?
To be honest, you start at the very beginning by identifying ‘the issue’ and understanding your audience. That naturally leads you to what you want to say, how you think you want to communicate it, and how it will be implemented, delivered and measured. Behaviour change marketing campaigns are popping... Read More
Aug
16
2017
Why hasn’t my social marketing campaign worked?
You’ve done your research, outlined your objectives, written a stunning ITT, found your ideal social marketing partner, implemented phase 1 and things aren’t right. Worse still, this is phase 2 and you don’t feel that the scheme is meeting your objectives. It’s easy to spot a... Read More
Aug
15
2017
How can I use psychology theories in behaviour change marketing?
A social marketing plan is founded on a collective group of proven theories that provide insight in terms of how to successfully deliver socially advantageous campaigns. These theories are used in combination to promote and discourage social behaviours – whether good or bad. A framework for change – based on proven... Read More
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