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Oct
23
2020
What Role Does Automation Play in Behaviour Change Marketing?
On average 51% of companies are currently using Marketing automation. Artificial Intelligence and Marketing Automation are having a significant impact on behaviour change marketing, they are changing the way we communicate and are driving change. Using behaviour change techniques in a campaign is an effective way to nudge people towards changing... Read More
Feb
20
2020
How to Build an Effective Behaviour Change Email Campaign
With over 3.9 billion active email users globally and 293.6 billion emails being sent and received every day in 2019, it’s no wonder that email is such an effective tool for communicating with your audience as part of your behaviour change campaign. For many, email has become part of our everyday lives... Read More_v2-03_500_350_c1.jpg)
Jan
6
2020
3 Behaviour Change Trends for 2020
According to YouGov, 25% of people in the UK will make a New Year’s resolution, or in other terms a commitment to change a behaviour that could have a positive impact on their life. Among the most popular resolutions are to get fitter, eat healthier, quit smoking or reduce the... Read More_v2-03_500_350_c1.jpg)
Dec
18
2019
Is Facebook Part of your Behaviour Change Strategy?
According to Statista, approximately 36 million people in the UK use Facebook and by 2022 this is expected to reach in excess of 42 million. Given its popularity and how it has become a part of our everyday lives, it is an ideal platform to help drive positive behaviour change. Implementing a successful... Read More-02_500_350_c1.jpg)
Apr
23
2019
How Can Changing Peoples Attitudes About Recycling Help Councils Save Money?
England’s ‘waste from households’ recycling rate has fallen following an increase in the previous year. Leading Councils to ask how can they change peoples attitudes about recycling? The decline in recycling rates means that local authorities will see an increase in their costs, as the more households throw away... Read More
Jan
17
2019
Why are Real-Life Stories Important in Behaviour Change Campaigns?
We are exposed to stories every day in our lives from adverts to newspapers and our favourite TV programmes. Using real-life stories as part of a behaviour change campaign can be highly effective and can help people action positive behaviour change. Making real-life stories part of your behaviour change campaign... Read More
Dec
17
2018
Why the New Year is the Perfect Time to Launch a Behaviour Change Campaign
For many, the start of a new year brings renewed motivation for personal change and an opportunity to reassess and re-engage with our health and lifestyle. From giving up alcohol or smoking to eating a healthier diet and getting more exercise, many of us make New Year’s resolutions. Which... Read More
Nov
20
2018
Which Strategies Motivate Behaviour Change?
An important part of social marketing is raising awareness of the issue at the heart of your social marketing campaign. And while raising awareness is the first step in any social marketing campaign the main objective is behaviour change. Whether your social or behaviour change marketing campaign is designed to... Read More
Oct
16
2018
How is Marketing Automation Changing Healthcare Marketing?
Marketing Automation has helped transform the communication activities of organisations in many industries and Healthcare marketing is the latest to be transformed. A study has suggested that more than two-thirds of patients prefer digital communications from their healthcare provider over those sent via post. Organisations in the healthcare sector that... Read More-05_500_350_c1.jpg)
Aug
9
2018
Which National Health Campaigns Take Place in September 2018?
National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment... Read More
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