Apr
12
2017
Social marketing and the NHS: why it matters
The NHS is one of those topics constantly in the headlines. In the past month alone there have been warnings of prescription cuts, excessively paid locums and the longest waiting periods on record. But what of the good work that the NHS is doing and how can ordinary... Read More
Apr
3
2017
The future face of UK dental practices
Dental practices have dramatically changed over the past 2 decades. They are now like businesses rather than mere service providers dealing with a few oral health issues. Dentists have had to completely reinvent themselves to survive. So how has the dental marketing industry responded? Customers want more Think back 5... Read More
Mar
14
2017
Social marketing effectiveness: the facts
Everyone is talking about social marketing and how it can change people’s behaviour. But does it work? The National Social Marketing Centre (NSMC) has got its finger on the pulse and has produced lots of guidance quantifying the benefits. Getting to grips with everyday lives and concerns ... Read More
Mar
2
2017
Social v social media marketing – key differences
Facebook, Twitter, MySpace, Flickr, Instagram, SnapChat you name it, we’re on it. Social media marketing is big business and we can’t get enough of it! There are masses of media agencies that specialise in delivering content to our socially addicted world. What of social marketing then?... Read More
Feb
22
2017
Successful elements of social marketing campaigns
Social marketing campaigns are being widely used by the NHS as part of its healthcare marketing strategies. As more and more successes are reported, other industries with a wider health and education bias are starting to sit up and take note. Different elements, working together Successful social marketing campaigns... Read More
Feb
7
2017
How social marketing has benefited the healthcare sector
Whether it’s waiting periods, transfer delays, or failure to recoup costs, the healthcare sector gets lots of bad press. For years though, the NHS has been using effective social marketing campaigns to initiate and sustain behaviour change in ‘at risk’ communities. This is one success story that deserves... Read More
Jan
23
2017
Marketing with a social conscience
Do you ever think about the consequences of your actions? Just lately, there’s been a major shift back to social responsibility. And why not… if we all cared a bit more about the social consequences of our actions, perhaps we could all live in a better world.... Read More
Jan
12
2017
Social marketing: a framework for change?
It’s only by understanding your target audience - who they are, what they need and what influences their behaviour and lifestyle choices, that social marketing health and social marketing education agencies can deliver social marketing campaigns that improve lives. So what is social marketing and can it really be... Read More
Dec
1
2016
Creating Apps for Health
Mobile health or mHealth is a huge area of opportunity for Health Professional. mHealth is the use of IT and mobile telecommunications to monitor patients remotely, and could help governments, healthcare providers and healthcare commissioners reduce costs related to chronic diseases and improve the quality of life of their patients. ... Read More
Oct
26
2016
Men’s Health - Football & the community
If you’re a MAN between 30 – 74 years of age then tackling your health has never been easier, following the launch of the Tackle Your Health, social marketing campaign, commissioned by Telford & Wrekin Council and managed by social marketing agency Perfect Circle. This innovative campaign is designed to direct men 3... Read More
The power of automated marketing
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