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Jun
2
2023
Campaign Spotlight: Men’s Health Week
As experts in behaviour change campaigns, we are always keeping an eye out for the latest public health campaigns that are running. The recent one to capture our attention is Men’s Health Week. Men’s Health Week from the Men’s Health Forum runs from the 12-18th June... Read More_500_350_c1.png)
Mar
29
2023
Campaign Spotlight: New Better Health Campaign
As experts in health campaigns in the North West, we are always keeping an eye out on the campaigns that are out there and the latest one to catch our eye is the new Better Health Campaign. The new Better Health marketing campaign from the UK Government aims to help... Read More
Feb
15
2023
Why Behavioural Science Matters in Social Change Marketing
When it comes to social change or behaviour change marketing, it is essential to understand human behaviour. Why do we make certain decisions or behave in a certain way? This is where behavioural science comes in. Behavioural science is the study of human behaviour covering everything from decision-making to the... Read More
Jan
23
2023
Campaign Spotlight: Join the 20 Minute Movement
As experts in behaviour change in the North West, we are always keeping an eye out on the behaviour change campaigns that are out there and the latest one to catch our eye is the 20 Minute Movement Campaign from Living Well. Based in the Bradford District, the 20 Minute Movement Campaign... Read More
Dec
19
2022
How to Build a Behaviour Change Email Drip Campaign
As a leading marketing automation agency, we are focused on behaviour change in Manchester. One of the most effective methods we use for reaching a target audience is a behaviour change email drip campaign. Email is still one of the best direct communication strategies available and an email drip campaign... Read More
Nov
30
2022
Behaviour Change Example: Winter Friends Campaign
As specialists in behaviour change campaigns, we appreciate a good behaviour change example and the latest one to capture our attention is the Winter Friends campaign run by Leeds City Council. With rising energy costs, and the general cost of living skyrocketing this campaign is much needed to help communities... Read More-01_500_350_c1.png)
Sep
13
2022
Behaviour Change Research: Why is it Vital?
Research is an important part of any marketing strategy but when it comes to behaviour change research, it is vital. Gaining a deep understanding of your target audience by putting in the research time can help you successfully encourage them to change their behaviour. A good behaviour change marketing plan... Read More-03_500_350_c1.png)
Jul
11
2022
Mental Health Campaign Spotlight: The Check-In Campaign
Here at Perfect Circle, we appreciate a good behaviour change campaign and the latest one to capture our attention is The Check-In Campaign from the West Yorkshire and Harrogate Health & Care Partnership. The Check-In Campaign is a mental health campaign that is designed to raise awareness of mental health... Read More-02_500_350_c1.jpg)
Aug
26
2021
Why is Research Critical in Behaviour Change Marketing?
Women make or influence 85% of all purchasing decisions and 80% of the healthcare decisions for their family. Understanding what or who can affect your audience is why thorough research is critical in behaviour change marketing. Research is a vital component of any marketing strategy, but when it comes to behaviour change... Read More-03_500_350_c1.jpg)
Feb
8
2021
Digital Marketing Tactics that Drive Behaviour Change
Mobile phones and social media have become ingrained in our everyday lives, with 45 million social media users and an estimated 94% of adults in the UK owning a mobile phone. Digital marketing tactics are becoming an essential part of behaviour change campaigns. When it comes to Behaviour Change marketing, one of... Read More
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