Merging Green Initiatives with Behaviour Change

Sustainability isn’t just a buzzword; it’s a necessity. As businesses increasingly focus on eco-friendly operations, marketing plays a critical role in driving behaviour change that supports sustainable goals. This shift is about creating campaigns that inspire real action, both internally and externally. So, how can businesses strike the... Read More

Co-Creation Workshops: A Blueprint for Successful Behaviour Change Marketing Campaigns

In today’s dynamic marketing landscape, co-creation workshops have emerged as an invaluable tool for crafting behaviour change marketing campaigns that resonate deeply with target audiences. By bringing together key stakeholders—ranging from customers and community members to employees and subject matter experts—these workshops ensure that marketing strategies are... Read More

The Role of AI in Behaviour Change Marketing

Artificial Intelligence is transforming behaviour change marketing by offering deeper insights and predictive capabilities. AI helps personalise messaging, predict behavioural outcomes, and enhance efficiency through automation, significantly improving the effectiveness of campaigns. Personalised Messaging and Predictive Analytics AI’s ability to sift through large datasets enables marketers to send highly... Read More

Driving Social Change with Marketing

In this interconnected world, marketing’s reach goes beyond traditional commercial advertising—it is a powerful vehicle for societal improvement. Social change marketing harnesses marketing techniques not to sell products but to influence public behaviours and societal attitudes towards more positive outcomes. This strategic application of marketing tools and theories... Read More

Creating Engaging Content That Inspires Change

The goal of behaviour change marketing is to inspire and facilitate positive lifestyle changes. This goes beyond traditional marketing, which often focuses on product consumption. Instead, behaviour change marketing seeks to benefit the community and individual behaviours. Crafting content that engages and motivates people to alter their lifestyles requires a... Read More

Campaign Spotlight: Every Mind Matters

Mental health is a huge concern for many people. Seeing this need, Public Health England started the Every Mind Matters campaign. This campaign shows how behaviour change marketing can help raise mental health awareness and give people practical tools to manage their wellbeing. Understanding the Audience The Every Mind Matters... Read More

Creating Healthier and Happier Communities with Behaviour Change Marketing

In our busy world, it’s important to help communities live healthier and happier lives. One way to do this is through behaviour change marketing. This isn’t about selling products; it’s about encouraging people to make better lifestyle choices that stick. What Does Behaviour Change Marketing Do? Behaviour... Read More

Advanced Research Techniques in Marketing for Behaviour Change

In marketing aimed at encouraging big life changes, like stopping smoking or eating healthier, understanding why people do what they do is essential. Using advanced research techniques such as co-creation workshops helps marketers understand these motivations, providing a strong foundation for campaigns that truly encourage positive actions. How Insight Generation... Read More

Leveraging Co-Creation Workshops for Deeper Understanding in Behaviour Change

In behaviour change marketing, the aim is to encourage people to make better choices, like quitting drinking or exercising more. It’s vital to really understand why people act the way they do. Co-creation workshops are a brilliant way to get to the heart of these issues. These workshops aren’... Read More

Future Trends in Behaviour Change Marketing: Innovations and Predictions for the Next Decade

As we head into 2024, behaviour change marketing is set to undergo significant transformations. These changes will be strongly influenced by technological advancements, shifts in consumer attitudes and a better understanding of what motivates us psychologically. Behaviour change marketing remains crucial for promoting healthier lifestyles and driving environmental sustainability and social... Read More